Famous for its irreverent disposition, model cult following, and super-soft fabrics, the boutique made-in-L.A. brand is unique for its genius in keeping an indie spirit while still offering fits and washes that appeal to a wide range of people. Guided by spontaneity, MOTHER has grown into a lifestyle brand with 4 yearly collections expanding across denim, sportswear, outerwear and accessories. The brand evokes the memories and experiences of growing up in California in the 70s – what you were wearing, what you were doing and who you were getting in trouble with. It reflects the freedom to be unfiltered, brazen and above all amusing.
The name MOTHER plays off the idea of duality - it can be nurturing or a cuss. It evokes unconditional love and teenage rebellion all at the same time. The brand’s attitude and collections always present a juxtaposition of hard and soft.