This phrase is Also, Freedom’s brand slogan. It is the most important part of the brand. ‘Don’t Postpone Your Freedom’ refers to not tolerating a life you aren’t passionate about with a focus on career and personal life. It is bluntly telling saying that it is not normal to be unhappy, and to go ahead and pursue your freedom. Also, Freedom uses 100% Pima Cotton for the softest tee you'll ever have. Naturally shrunken, fits small.