Day in the Life - Shannon Heth, Director at Heth PR

Shannon Heth is a constant source of inspiration. She's a mother (with baby number 2 on the way!), the founder and director of a successful lifestyle PR agency in Vancouver, Heth PR, finds time to write travel and art pieces for local magazines, and she does it all with enviable style. We love how she isn't afraid of colour, or turning heads, and she has mastered the art of the bold accessory. Plus, her shoe collection is insanely amazing!

We wanted to find out what an average day in Shannon's busy life looks like, so just before the holidays she gave us the inside scoop.

7:30 am: Wake to the sound of my son calling for me. It's the best alarm I could ask for.
8:30 am: Coffee, breakfast and a mad scramble to get out the door. I've got a full day ahead and won't be back home until close to 10 in the evening so I need to wear something comfortable that will easily transition from day to night. I decide on a Clu Too grey sweater dress with white pleats, black tights, a Loft 82 vest and my Tibi cobalt blue coat. 
10 am: Meeting with my team to run through the week's questions and last minute planning before our office closes for the holidays. We discuss current and upcoming campaigns, results, and reporting. 
11 am: Another meeting, this time with my business advisor to chart out my goals for next year. When you run your own business it's essential to have someone who can objectively listen and comment on your fears, hopes and plans and provide you with guidance. I leave feeling rejuvenated and excited for 2015. 
12:30 pm: A quick stop at Meat & Bread for takeout porchetta sandwich. Their first location is dangerously close to my office. 
1:45 pm: An appointment with my doctor. I'm due to have my second baby in February!
2:30 pm: I'm the only pregnant woman in the Signature Liquor Store on Cambie, here to pick up a few client gifts and bubbly for weekend Christmas parties.
3:30 pm: I pop into Chocolate Arts to check in on a magazine interview. Chocolatier Greg Hook and his wife Patricia are one of our newer clients and we've been keeping them busy with media requests and appearances. I grab a chocolate shot to go. (How can I resist?) 
4:15 pm: Back in the office I crank the holiday tunes as my team and I sit down to sign Christmas cards. This year we're sending out marshmallows from Chocolate Arts as thank you's to all of our fabulous media friends and clients.
5-6:30 pm: I catch up on emails, review and approve and couple of press releases and finish up a new business proposal. Being a mom has taught me to be incredibly efficient with my time. 
7 pm: I tuck into the bar at Ciopinno's to await the arrival of a good friend who also happens to be a VP at a very large PR agency in town. We try to meet up at least three times a year to talk work, life and balance.
9:30 pm: I arrive home and check email one more time before winding down for the night. My son has long been asleep but I sneak in to catch one last look at him before going to bed.

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