We have fallen in love again. This time with iconic French brand Cacharel. Founded in 1958 by Jean Bousquet, it continues to represent the creativity and romantic spirit it did way back then. It was this 1963 ELLE France cover by photographer Peter Knapp cover that put them on the map. That iconic pink crepe blouse is now forever known as the 'Cacharel'.
The spirit of Cacharel has always been free, dreamy, a little poetic, and above all, happy. These archive images are just perfect and are so revealing of how the brand has kept that spirit alive. The first from ELLE France in 1977 and the next an ad for Anaïs Anaïs starring Kate Moss in 2005. Whether you're on the street, at work, our out on date night, there's something about wearing Cacharel that makes you feel that easy, breezy, running in a pastoral field kind of mood. The fluid silks and lightweight ramie fabric have an effortless way about them that even works in the rain. We swear!