ITMFL

IN THE MOOD FOR LOVE

 In The Mood for Love is a dialogue between Banu Bora Mumcu and Rezzan Benardete, who came up with the idea of a brand with a subversive twist. The co-founders, the former, a fashion designer, and the latter, an interior designer; were led by their shared creative urges to reignite the pleasure of dressing up, and dressing down. How to convey the feeling of ‘being in love’, though not necessarily with someone…
The inspiration came from comfort, same as the one you get while lounging, surrounded with your precious books and beloved artworks, but also from the simple desire to dance. And, there it was; In the Mood for Love. It was 2016, in Istanbul, where cultures clash, people mingle and ideas merge…
The paradox of the city still keeps up appearing on the tranquility of fluid lines and transparent fabrics, meticulously put together with sparkling sequins and metalic details. In The Mood for Love is a clash between boudoir dressing and haute fashion for one’s self; it is unapologetically laid back, yet assertively party-minded.

No products in this collection