Journelle is a female-driven, multi-line, multi-brand lingerie destination for lingerie that works as hard as you do and looks great doing it. Run by women, for women, Journelle sources and selects our fit-tested, fashion-focused collection from a stunning lineup of many different, diverse lingerie designers. Every mood, every look, every feeling, every outfit, every damn day.

The name, taken from the French word "journellement," meaning daily, is a nod to the belief that wearing lingerie that fits your definition of strength AND beauty, is absolutely a necessary luxury, and an empowering part of every woman’s routine.

Spearheaded by co-CEO and owner, Sapna Palep, MD, MBA, the priority at Journelle is to create a safe space for women to explore the world of intimates - somewhere women feel understood and catered to, so they can embrace the joys of designing a beautiful lingerie wardrobe. The more knowledge we gather through an open dialogue with our lingerie lovers, the closer we come to making Journelle diverse, inclusive, and a true celebration of EVERY woman.

Sapna understands that at some point, we’ve all felt the physical and emotional impact of wearing a bra that doesn’t fit right. That needs to change - she is striving to marry her experience in wellness and medicine to Journelle, so that change can be felt here.

After all, you wear lingerie every day. Shouldn't you love it?

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