French native Laurence Mahéo brought La Prestic Ouiston womenswear to life in 2005, naming her clothing line after her favorite childhood dolls—but not before humble beginnings working in a Paris flea market. It was there that Mahéo developed a passion for vintage and natural materials. Vintage scarf hunting became the inspiration for her first unique pieces, and, from there, La Prestic Ouiston evolved into what it is today. The brand refers to its craftsmen as artists, and rightfully so: each piece is made with inimitable attention to luxe detail and finished in Mahéo's Paris workshop. La Prestic Ouiston dresses, coats, and separates evoke a feminine brand of androgyny that's staked its claim at the forefront of modern fashion.