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As a bicoastal designer, from Malibu to New York, JesseRay Vasquez founded Nickho Rey in 2016 with the intention of mixing the two worlds of fine and fashion jewelry, thus creating what is known as Demi-Fine jewelry. His signature pieces are the pave hoops that are often whimsically reimagined and his materials of choice are Rose Gold, Black Diamonds, Crystals and Spinel.